Wednesday, March 18, 2009

Art and the Event: Ice Expressions

When I established Vivid Expressions 3 years ago it was designed to be a creative outlet to showcase and incorporate Fine Art in the planning and production of weddings and other social events. Art can be featured in many ways and a wide array of artistic mediums in an event design. As an Artists myself I've worked with a range of tools and materials; paint brushes and canvas, a potters wheel and clay, silk screens, even engraving on zinc plates but there are only a few forms of art that use a chainsaw.

About a year ago I performed caricatures sketches at a "Winter Wonderland" theme Bar Mitzvah. The event was made fun (and a little funky) by transforming the look of the room with the decorative additions of a blue color wash (bathing the walls in bluish light), snowflake projected on the walls and ceiling, flashing LED tableware, and a striking up-lit Polar Bear Ice Sculpture surrounding in a delicate blue light. Our good friends at Ice Art created an awe-inspiring sculpture from ice that was at the center of the punch station. This creation added a breathtaking design element to the room.

For over 20 years Ice Art in Virginia Beach, Virginia has been the area's leading custom ice sculpture company. The company has served (and delivered) ice sculptures to Clients from Virginia Beach to Williamsburg and well beyond. I once had the pleasure of briefly watching Steve Latham, the company's master "ice artist", wield a chainsaw with the same effortless skill as most artists have with a pen - a talent that can only come after years of experience (and should not be tried at home).

Just like with any type of art - the creations made by Ice Art and other ice sculpture companies can be far more expressive works of art than the old standard buffet swan you may have thought of in the past. Ice sculptures can be custom designed to enhance the concept you and your event designer have envisioned. Ice sculpture art can take the form of fairytale castles and carriages, contemporary modern art pieces, interactive bars, ocean inspired beach themes, and even ice chandeliers and vases. Each sculpture can be lit from the base in a variety of colors to complement the color scheme of the event and room.

So, eager to incorporate an ice sculpture into your wedding or special event design? Here are "5 things you should know when considering ice sculptures".

The Cost:
In general, the cost of an ice sculptures depend on the size and details of your custom design. Ice sculptures may start from $275.

Delivery:
As for delivery options, most ice sculpture companies will "deliver to the site", "set-up the piece on-site", and "the removal" of the ice sculpture however; you will always want to verify that they will do each of these services. Don't forget to ask about the company's removal policy or service. Some will take care of this for you and in some cases they will leave it to the catering staff. There are some who offer disposable equipment such as disposable trays and the caters or hosts are able to throw the equipment away and leave the sculpture outside to simply melt away.

Placement:
Ice sculptures usually are set-up in clear containers especially designed not to leak and to very discreetly contain the sculpture, ice and/or drainage tubes. Your event planner, event designer, and/or catering professional will work together to layout the best location for your ice sculpture in the room.

Timing:
There's no surprise, ice sculptures are not meant to last forever - eventually, they will melt away. But this isn't an ice cube or a snowball, these pieces are carved from blocks of ice that have gone through a special process making them clearer and better made for sculpting. Typically, these ice sculptures will retain their shape, details, and look their best for approximately 5 to 6 hours however, they will still look great for many hours after that. Will this time vary outdoors? Yes, elements like wind and temperature will play a factor however, your event designer, planner, and/or carter will understand that direct sunlight will do the quickest damage and will know the best placement.

The Design:
Some companies may have a portfolio of work available online to view but it's always best to sit down with the ice sculpture company (and your event planner or event designer) to get a better idea of what they can offer you. Try to come with some idea of your wedding or event concept. Feel free to bring pictures, magazines, or an event designer's sketches but be open to their suggestions, after all, the ice sculpture professionals may have ideas, tips, and options you may not have thought of or even knew existed. Remember, most are delighted to design an ice sculpture around you and your event.

If you're interested in adding custom designed ice sculpture to your event design speak to your event planner or event designer. Also, if in the Hampton Roads area feel free to contact us or I'd recommend contacting Andrea Latham, Vice President at Ice Art. She has worked with hundreds of Hampton Roads Brides for years as a certified professional and will certainly take care of you. Be sure to let her know we at Vivid Expressions LLC referred you.




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