Tuesday, February 14, 2012

Behind the Design: Monochromatic & the color of love!

Happy Valentine's Day!  You wrapped up in the flurry of flowers, candy, cards and lots of creative little surprises?  As the worlds comes awash in "Red & White" I can't help but stop and share a  little Professional design "Color Theory 101" with you.  

I love helping Clients explore, discover, and create the most visually enhancing color scheme for their event.  When Brides (and Grooms) or event hosts come to me and say, "our colors are _____ and White" I often like to find how and why they've chosen those colors.  This often a wonderful opportunity to hold a quick color class and explaining they've really only chosen one color.  Yep, a Color and a Neutral - technically White isn't exactly "a color" it's actually a Neutral like black, gray, and brown. Counting a neutral color is kind like counting the green stem of a flower as a color in a bouquet or arrangement.  Generally speaking you can certainly use a neutral if you'd like to but in a color scheme "White" and other neutrals really don't count.  

But wait, you love the color "____".  If you'd like to focus on one main color for your event that's great!  There is a color harmony (method of selecting and using color) that will work perfectly - it's call Monochromatic.  A monochromatic color scheme consist of a Hue (color) displayed in varying Shades (a darker version of the hue) and/or Tints (a lighter version of the hue) in a design. Consider a Monochromatic color scheme with the lightest version of the color instead of plain white to create richness in the design.

Here are a few simply examples of a "Red Monochromatic Color Scheme (in hues of Cotton Candy Pink, Candy Apple Red, and Burgundy Wine)... enjoy!!





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