Why the Dancing Wedding Precession (entrance) was a hit!

If you haven't seen it, don't worry you will. Check your inbox at work and your emails from your family or friends - odds are someone has forwarded it to you... "JK Wedding Entrance" video. Almost overnight the video (which can be found on YouTube.com) has become a worldwide hit! This video featured an ultra energetic Bridal party turning the aisle at a wedding into a not so impromptu dance floor as they performed a semi-choreographed routine down the aisle to Chris Brown's "Forever". The video of the precession has even made to mainstream news and media outlets like Today on NBC.




So why has this wedding processional video created fans all over the Globe? I believe it boils down to one idea... we are sick and tired of bad news and people like feeling good! Weddings, by their very nature, are usually joyous occasions designed to nurture feelings of a new beginning, care-free fun, of hope, reassurance, and of course love. These themes are no only showcased in the video but seem to be amplified by the participates (including the wedding guests who immediately join into on the fun).



Oh, don't get me wrong, there is something timeless, romantic, and enduring about Cannon in D major playing softly in the distance to herald the coming of the Bride but we seem to live in a time when we are all bombarded by News Casters and Politicians pouring out an endless stream of economic statistics that seem to focus on the worst. Most of us have "economy information overload" and as we impatiently (very impatiently) try to ride-out the global changes there is something up-lifting about seeing people having so much unrestrained fun. Family and friends letting go and sharing in the unbridled gleefulness of the moment, of the day, and having fun - it's simply infectious. No wonder the video has been seen well over 6 million times in the short 6 days it's been posted.



I've seen it at least 3 times myself and I have to admit, I still get a smile every time I see the Bride dancing down the aisle at the end of the video; bouquet held high in the air, meeting her Groom midway, and the two of them two-stepping their way to the Officiant. The lesson: Let's stop worrying so much about life's (and the economy's) temporary status. Things are going to get better... there's hope, comfort, and great times to be had right now so enjoy love, family, friends, freedom, and life with reckless abandon!


Cheers and blessed wishes!












Janel B. Keen
CEO & Artistic Director