Behind the Design: Focal Faux Pas

Here's a little insight in our design philosophy.  Event Design is not just about centerpieces or even tabletop design but the entire environment and visual experience your guests will have in relation to the event's (or Bride & Groom's) theme, style, and personality.  Now, don't worry, I don't plan on going into details like proportion, balance, line of sight, harmonies, or integrated formal design styles. That being said, I'd like to talk a very common aspect many people don't think about when it comes to a reception. Often people spend so much time on what goes on the middle of the table that they forget to simply step back from table. Remember, your guests will not spend the whole evening looking at the middle of the table. Consider the room's layout and area's that will draw guest's attention.

Think of it this way, you spent a good about of time tasting and selecting just the right cake. You've chosen the perfect cake topper or have asked your florist to provide some exquisite fresh blooms to decorate your cake. Soon the big moment arrives. The entire crowd gathers and photographers (both professional and amateur) are poised for the exciting moment. This is no longer just a table... this area has become a "Focal Point" and it's a flashpoint of the evening. You do not want this stunning cake plopped on a plain, stark white table cloth or (as one of our Vendor Colleagues shared with me about another wedding) the Bride & Groom cutting their cake with a circuit box in full view behind them. Not the best photo op.

(Above image - Preston Bailey )

Areas like the Cake Table can quickly become areas to engage your guests or key photo opportunities throughout the evening. These "Focal Points" could effect the overall look, feel, flow and design of the room. I personally love chatting with Clients about these Focal Points - it's a wonderful chance to create a memorable experience (and maybe give guests a little extra "WOW") with just a little creativity. Even if a Client's design budget is tight or if they've only opted to have runners or inexpensive overlays on their table top I always bring different Focal Point options to their attention. Sometimes it's as simple as considering the investment of just a few beautiful Specialty Linens like Pintuck, Crushed Taffeta, Sequin, Damask, Beaded, Ribbon, Brocade, etc. to add visual emphasis to the tables or area's design.

Also consider a "Statement Display" such as Larger Floral Arrangement, Floral Sculpture, Ice Sculpture, Wish Tree, Backdrops, Props, etc.  We recommend the following key tables as possible Focal Point areas:

• Cake Table
• Gift Table
• Escort Card Table
• Head or Sweetheart Table
• Specialty Services Table (ie: Candy Buffet or Dessert Bar)

Dressing up these 3 to 5 tables (or those custom designated areas) transforms them into Focal Points that will heighten the experience and add to the design of the room.

Focal Points are not limited to tables.  They may also include Lounge Areas, Entertainment Areas (ex: Photobooths), Food Stations (like the newly popular gourmet "food truck" or street food-style cuisine), or any variety of creative and interactive activities you'd like to have your guests experience during your event.  Remember, in the end, when it comes to your event's design it's all about everyone (yourself included) emerging into the world and memories your are creating.


"What other Focal Points or Interactive Areas that you considered creating for quests?"

Leave a comment below... cheers!