Vivid Expressions: Behind the Design: Theme vs Style

Behind the Design: "Theme vs. Style"

I had a couple of Design Consultations this week which for me are simply a joy because I get opportunity to really get to know my potential Client. Oh, and of course they get to know me too but after viewing a few samples and reviewing my credentials and experience it's really all about them, after all, it's their celebration. I adore learning about their hopes, their dreams, what they love and who they really are. Most importantly I can help them identify their personal style in true design terms.

If fact, I recently had a Bride who was very clear on the "theme" she wanted for her wedding (presenting me with a picture and a two word description) but she was very surprised to find how much time I spent discussing her personal likes and dislikes. Perhaps she thought the process would be like ordering off a menu but we chatting about much more - what she wears, taste in books, even the type of artwork and furniture she leans towards. It was all about identifying her personal "Style" - she was extremely impressed. So, let me share a few basics about the difference between Theme and Style.

Theme:

A Theme explores a general idea or message. This is seen often in Literature, Movies, Television, Theatre, Artwork, Music, etc. The concept of a theme translates well in Event Design because, at it's best, an event venue offers a "stage" for the "scenes" or action of your event to play out - just as it would be conveyed in Books, Movies, etc.

Style:

Style refers to the structure and manner in which content or concepts will be delivered to the audience or user. In story telling, books for example, the author's "style" of writing is very distinct and may or may not appeal to the reader. In visual terms like Fine Art, Interior Design, Graphic Design, Fashion Design and, of course, Event Design style generally falls into a number of very specific defined categories including Modern, Bohemian, etc. Often see in
Visual Art, it's also refers to the "look" achieved through the use of established design techniques and principles such as the minimal use of space and clean lines seen in Contemporary design style.

So, now that we've discussed the difference between "Theme vs. Style" can you think of any designs you've seen that may convey a theme but no consistent style? or a style but not defined theme?

Well, let's see what you've learned. Look at the image below. What is the "Theme" or general concept being portrayed here? How would you describe the "Style" in which the theme is being presented? Eclectic, Contemporary, etc?